Influencer marketing is definitely on the rise for 2017 and will only continue its growth through next year. But what is so beneficial? What can an influencer marketing campaign do for your brand? While these are great questions, influencer marketing is a great move for any business in any industry vertical. Let’s talk about that.
It Builds Trust
There is a shift in the world of marketing, as you may have noticed: people want to hear about products from people they see as influential in the subject. Of course you think your brand is great, but what about someone who’s knowledgeable about your industry, but not employed by your brand? They have no obligation to give a glowing recommendation to your brand.
This is what makes influencer marketing so effective: trust.
Content is created around your brand because influencers want to work with you. There’s no better way to build trust than working with an influencer who is truly passionate about your brand.
SEO (search engine optimization) has been a gigantic trend in the world of marketing for quite some time now. If you aren’t online, or showing up in Google, does your brand exist? In order to have a great internet presence, your brand has to have a focus on SEO ranking; part of that good SEO rank is making sure your content shows up outside of your website.
What better way to get your content onto someone else’s website than having an influencer post?
A New Perspective
You know your brand forward and backward—it’s kind of your job as a marketer. Your influencer, however, just knows your brand for its services or products. Their content around your brand might look different than what you would make. While this might seem intimidating, it’s actually an advantage.
Influencer marketing opens up a whole new perspective for people who are already aware of your brand. Maybe if you like an influencer’s messaging enough, you could incorporate it into your next campaign, too. Productivity personified
Reaching New Audiences
Influencer marketing not only gives a fresh perspective to your brand, but it also reaches a new audience. Who doesn’t want more awareness of their brand? Again, it’s our job as marketers. Influencer marketing opens up your brand to people who may have never discovered it if it weren’t for your collaboration with an influencer.
Perhaps you think your brand might still benefit from reaching out to a journalist instead? Listen to our friend Jay Baer to hear how influencers are becoming the new journalists.