Influencer marketing has been on the rise for a few years now. In fact, over 80% of marketers use influencer campaigns in their marketing strategy and over half agree influencers are the new journalists. While it’s fun to plan out your next influencer campaign, perhaps on your favorite influencer platform, let’s take a look at how influencer marketing is evolving.
The Rise of the Micro Influencer
The belief “bigger is better” has been shattered with the rise and evolution of influencer marketing. Micro influencers actually see an engagement rate between two and five times more with their audiences compared to macro influencers and celebrities. Isn’t the ultimate goal of marketing the dissemination of your brand’s message?
From #Ad Endorsements to Experts
Gone are the days where social influencers are only celebrities who might not know your brand or product. There’s an influencer for any industry you can think of; they’re people who actually know and use your product, not just someone whom you give a check to make a quick tweet.
Fad to Effective
The results are out, and influencer marketing just works. Last year, 94% of marketers who have executed influencer campaigns believed it produced positive results. Influencer marketing is no longer a buzzword, but an effective tactic and is only growing in popularity. As previously stated, over half of marketing professionals also believe social influencers are beginning to take on the role as journalists.
Is your organization keeping up with the evolution of influencer marketing? Insightpool’s influencer marketing platform rolls out new features to set the current trends of influencer marketing. Request a demo today!