‘Tis the season for gift exchanges, family gatherings, and other holiday festivities. Retailers are marketing across social media channels about the low prices and amazing deals their stores are having for the holiday season, sending their customers running to purchase gifts online or in-store. But which retailers are taking the lead against the competition?
In today’s post, Insightpool has pulled the Word of Mouth (WOM) scores for top U.S. retailers that dominated on social during Black Friday and Cyber Monday (see Infographic on Martech Advisors) around two terms: “holiday” and “gift”, showcasing the retailers’ social relevance and how influential they are based on these specific topics. These brands may have been the most talked about on Facebook but how relevant is their audience on Twitter?
For 2015, it seems the real competition exists in e-commerce with eBay taking the gold as the WOM Holiday champion and Amazon as the close runner-up. But don’t discount in-store purchases as Walmart and Target that land at 3rd and 4th place, respectively, proving that one-stop shops for all holiday shopping remain popular still. It’s no surprise that Toys R Us takes 5th place since holidays are very much about children and the joy of making them smile. Kohl’s and Macy’s, two of the largest clothing retailers in the U.S., take 6th and 7th place, respectively, with the electronics retailer, Best Buy snagging 8th place. And last, but certainly not least, Nordstrom and Old Navy come in at 9th and 10th place.
Now that you’ve seen the top brands, check out how well your company is doing compared to its competitors in the social sphere this holiday season by submitting your email to receive a free Social Impact Score!