Social media usage for brands has skyrocketed over the last few years. What was once a novelty has a become standard tactic for over 80 % of marketing teams across the world. However, having a social media strategy and social media influence are two completely different things.
Does one prove to be more effective than the other? To put it plainly, yes.
Your brand needs to be a thought leader in its industry, just like you would want to partner with an influencer who is relevant. Being influential on social media is far more effective than simply posting a status from your content calendar. But how does this work? Let’s talk about that.
Social Media Influence Builds Brand Awareness
One of the biggest goals for any marketer is to raise brand awareness. Being influential through social media exposes your brand to people who may not know about your brand. The more people are aware of your brand, the more potential buyers you are attracting.
Being an influencer gives you access to a hyper-targeted audience interested in your industry and topics. This doesn’t mean a simple tweet or post every few days off of a content calendar. Influence begins and is sustained through meaningful engagement. This gives your brand a voice, personality, and will intrigue people to continue interacting.
Social Media Influence Gains Website Traffic
Being an influencer not only means raising awareness of your brand name, but also providing valuable content. This, in turn, drives website traffic. Educating audiences on industry knowledge from your brand’s perspective will continue to drive interest and the propensity to buy. The more visitors you have to your site, the more people will gain interest.
The truth is people are moving away from traditional marketing tactics. According to a recent study, 95% of millennials are following brands on social media. This is where the future of marketing lies. This is where your efforts of thought leadership and innovation need to be directed.
Facts cannot be ignored, your brand needs to have social media influence in order to keep gorwing. Being an influencer shows your audiences you have knowledge and provide value to an ongoing narrative that other brands might not provide. Being an influencer is largely built on engagement with your followers, too.
By proactively engaging and educating your audience, you begin to build a level of trust that couldn’t have been nurtured otherwise. Are you looking for a way to identify a segment of influencers within your industry? Request a demo today!