How B2Bs and B2Cs Reach Success With an Influencer Marketing Strategy
From creating buzz around a new product launch to boosting conference attendance, influencer marketing helps brands surpass their marketing initiatives and business goals. Insightpool works closely with both B2B and B2C brands to identify relevant influencers and engage with them in a scalable, authentic way. Most importantly, we provide metrics to show each campaign’s success – making ROI easy to prove.
Business-to-Business Success Stories
GetResponse
GetResponse came to Insightpool with an interesting challenge: marketing a marketing tool to marketers.
Read more about GetResponse’s two-tier influencer strategy that successfully launched their new product feature into the marketing landscape.
DocuSign
DocuSign partnered with Insightpool to build excitement for their developer meet-up at Dreamforce 16.
Read more about how Insightpool targeted hyper-relevant influencers to drive developers to the DocuSign meet-up.
DocuSign MS Ignite
DocuSign partnered with Insightpool to meet new #WomenInTech to drive booth attendance at MS Ignite.
Read more about how Insightpool identified and engaged with the top women in technology to drive the creation of 1:1 relationships.
Business-to-Consumer Success Stories
Rare Country Awards
When Cox Media Group launched its first-ever Rare Country Awards, they turned to Insightpool. The team rallied fans to not only vote for their favorite artists, but also to encourage their own followers to vote – the epitome of influencer marketing.
Read more about how Insightpool helped bring in 1 million fan votes.
Holland America
Holland America came to Insightpool with the challenge of driving interest and sales around their new Panama Canal voyage.
Read more about how Insightpool created a strategy that went beyond targeting generic travel junkies to identify travelers who were also history buffs.
Ready to get started with influencer marketing? Request a demo of the Insightpool platform.
