As we start a new year, brands and agencies alike are looking for ways to enhance their marketing campaigns. With the explosion of social media and direct outlets for consumers to connect with each other, as well as brands, we are literally experiencing the dawn of a new day when it comes to the accessible power of Influencer Marketing.
Marketers are still struggling with how they should approach Influencer Marketing and really integrate it into their marketing efforts moving forward. A recent Twitter study shows that purchase intent increases 5.2x when users are exposed to brand and influencer tweets. Are you optimizing your influencer marketing strategy?
Crimson Hexagon’s Errol Apostolopoulos joins forces with Insightpool CEO, Devon Wijesinghe, to share use cases and best practices for targeting social influencers and looking at the science behind Influencer Marketing.
Highlighted Topics Include:
- How Influencer Marketing can impact your business
- How to identify your own brand influencers
- Best practices for Influencer Marketing campaigns