When Digital & Social Consultant Shanda Maloney started at UFC, she found that all fans were being marketed to in the same way – regardless of their level of engagement with the brand. In this webinar, Shanda chats with our CEO Devon Wijesinghe about how she used social media, influencer marketing and audience segmentation to triple fan engagement.
Highlighted topics include:
- Using Influencer Marketing to drive event ticket sales
- Mastering audience segmentation by researching and grouping fans based on level of engagement and turning fringe fans into hardcore fans
- Identifying and creating content with relevant social and celebrity influencers like Demi Lovato and Jenna Marbles
This webinar was created as part of our Age of Influence series.