With Devon Wijesinghe,
CEO of Insightpool
This is a recording of the webinar from July 22nd #SocialWOM
By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans– but how do we find metrics to prove word of mouth ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Content will include:
- Why marketers should care about Word of Mouth Marketing
- How to be Successful with Word of Mouth Marketing
- How to measure WOM to win over your sales team
#SocialWOM @insightpool @devonwijesinghe
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