With recent coverage by 60 Minutes and Google reporting a 5000 percent increase in searches, it’s clear that Influencer Marketing is the latest big deal in marketing. But despite this surge in popularity, many marketers are still confused about what exactly Influencer Marketing is or how it can be integrated into their brand’s strategy. Join TapInfluence’s Joseph Cole, VP of Growth, and Hillary Settle, Director of Marketing at Insightpool, as they define Influencer Marketing, discuss why it’s so powerful, and explain why coupling paid and earned influence can drive increased success.
Highlighted topics include:
- What exactly Influencer Marketing is
- Why focusing your Influencer Marketing campaigns on the Power Middle is so powerful
- The two sides of Influencer Marketing – Paid and Earned influence – and how to combine the two to create a winning campaign strategy
The following webinar is in partnership with TapInfluence. Signing up for the webinar will have you opt in for all partners involved with the Age of Influence series.
Check out what else is coming up in the Age of Influence Series!