NCAA Word of Mouth Predictions – Gamecocks for the Win!
It’s NCAA game day!
While you wager on what team will dominate the field, Insightpool projects the social media champion with the first ever Social Impact Score for brands. Interesting enough, our social predictions aren’t showing Ohio State. We are predicting Gamecocks for the win, on social that is! Gamecocks might not be at the top of the ESPN power rankings list but they have quite the cocky fans that love to talk, engage and share the love on social around their beloved team.
How is this score created? Insightpool’s Social Impact Score has put a score associated with each teams Social Impact performance which measures how many people are talking about the team and how influential and topically relevant they are to the team based on specific topics (football and college). The score is found using proprietary big data technology to capture every brand interaction based on a topic based taxonomy engine.
Insightpool has pulled together the NCAA Social Impact Score to compare the success of each team on Twitter and ranked them based on success of driving conversation around football and college. Interested in seeing where your team ranks? Check out the infographic below.