Insightpool

[VIDEO Q&A] What I Wish I’d Known When Starting Influencer Marketing

Beginners’ Luck Will Only Get You So Far

As reported in eMarketer, 84% of marketers said they would be starting an influencer marketing campaign within the next 12 months. Tune into our Q&A with Tamara McCleary on Tuesday, March 14 at 3pm EST to learn what brands wished they knew about influencer marketing before getting started – and how to avoid common mistakes that can kill a campaign. As a leading brand influencer and CEO of Thulium, an influencer marketing and brand amplification company, Tamara knows how to help brands create meaningful relationships with their audiences.

Topics covered in this Q&A:

  • What “real” influence looks like
  • The importance of identifying the right influencers – and the red flags to watch out for
  • Why influencer marketing done right is all about relationships

tamara-mccleary
Tamara McCleary
At the intersection of marketing and technology, Tamara is an internationally recognized expert on branding, influence & social business. The Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media account-based marketing, Tamara’s expertise is in B2B and B2C marketing, social influence and technology.