Sara Hopkins (better known as social influencer @sayhop) has a cross-platform following of more than 1.5 million people. She’s worked with a variety of brands, including CocaCola, General Motors, Verizon, Microsoft, Amazon, Target, Starbucks, Warner Brothers and Marriott. Basically, she knows a lot about the world of Influencer Marketing.
In this Q&A, Sara breaks down what it’s like to be a content creator, how she stays authentic with her fans and where she thinks Influencer Marketing is headed.
- Best practices for how brands should approach influencers
- The differences between paid and earned influence – and how she uses both
- How Influencer Marketing is changing and what to watch out for in 2017
This Q&A is created as part of the Age of Influence series.