Jay Baer takes a look into the colliding worlds of influencers and journalists and asks the question, are influencers the new journalists?
Insightpool’s article in PR Week revealed 50% of marketers believe they are and 50% disagree. Clearly this is a polarizing issue. The days of separate worlds for influencers and journalists are over. Check out our nine minute webinine with Convince and Convert’s Jay Baer as he uncovers this new hybrid influencer-journalists.
In this webinine Jay covers:
– Why influencers are more important than ever
– How influencers are looking more like journalists
– How journalists’ behaviors are changing because of social media
– How to effectively reach this new breed of combo influencer/journalists
Jay is founder of Convince and Convert, New York Times bestselling author, an digital media entrepreneur and host of the Social Pros podcast.