Jay Baer takes a deep dive into the two sides of influencer marketing
With influencer marketing moving from a nice-to-have to a need-to-have for brands, we analyze all sides of the topic in this report which highlights:
- The fundamentals of influencer marketing
- The three types of influencers – mega, macro, and micro – and the differences among them
- The pros and cons of earned and paid influencer marketing strategies
- The emergence of influencer-based advertising, and its power when marketing to hypertargeted audiences
- How your brand can integrate both into your marketing mix