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April 6, 2017

Paid and Earned:
The Two Sides of Influencer Marketing

Jay Baer takes a deep dive into the two sides of influencer marketing

With influencer marketing moving from a nice-to-have to a need-to-have for brands, we analyze all sides of the topic in this report which highlights:

ebook-cover-mockup

  • The fundamentals of influencer marketing
  • The three types of influencers – mega, macro, and micro – and the differences among them
  • The pros and cons of earned and paid influencer marketing strategies
  • The emergence of influencer-based advertising, and its power when marketing to hypertargeted audiences
  • How your brand can integrate both into your marketing mix

Filed Under: E-Book

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