Watch special guest, Don MacDonald, as he teams up with Insightpool’s CMO, Leeann Berner, to discuss how characteristic data can be turned into actionable insights to drive business decisions.
Highlighted Topics Include:
– The shift from demographics to characteristics data
– How marketers can leverage characteristics data and identify customer insights
– MarTech + AdTech = MADTECH
– How the access to customer insights is changing the role of the CMO
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