Optimizing campaigns and showing ROI can be a daunting task for any marketer. As Director of Content for TrackMaven, Kara Burney sees firsthand how important it is to prove ROI. Showing success for paid influencer marketing is often straightforward: How many people did they drive to your site? How many leads originated from their promotions?
But oftentimes, showing success for earned influence is more difficult to prove. How you measure success depend on the nature of the campaign and your brand’s overall business goals. Join us as Kara shares tips and best practices for measuring the success of your brand’s organic influencer marketing campaigns.
Highlighted topics include:
- Measuring influencer marketing ROI
- Optimizing influencer marketing campaigns to encourage success
- Best practices for setting up your own campaign
This webinar is part of our Age of Influence series.