For many brands, influencer marketing can be used to drive audiences to a single promotion or piece of content. But for publishers, single hits mean next to nothing. Instead, success is measured by whether readers consistently return to a publication on a regular basis. As Alexa Crisa of Cox Media Group puts it, “For publishers, our content is our product, and our audience is our customer” – and it’s crucial that publishers attract audiences that turn to them for daily engagement.
As Partnership Program Manager for Cox Media Group and Fans 1st Media, Alexa works with both internal and external influencers like Elissa the Mom to grow their readership base. By specifically focusing on influencer marketing for publishers, Fans 1st Media grew their large network of readers and drove engagement around live events like the 2015 Rare Under 40 Awards.
Highlighted topics include:
- How the Influencer Marketing landscape has changed for publishers
- The layers of influence within different fan communities
- How Influencer Marketing can be used to drive event traffic
- The differences between paid and earned Influencer Marketing
This webinar was recorded as part of the Age of Influence series.