Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website, no matter how much technology you invest in, customers trust the experiences of others over your words (in other words, branding) and the path you’ve laid out for them. This is a time for innovation in how we market and sell.
In this E-Book, Brian Solis discusses the new customer experience and how to leverage it for your business. Here are the topics covered:
- The New Customer Experience
- Born Digital: Meet Generation C, A New Generation of Connected Customers
- #AdaptorDie
- Born Digital: We are the Champions
- Unbundling the Cluster Funnel to Engage Customers and Build Relationships
- The Key to Influence
- The New Customer Journey is Social
Trusted by companies of any size, in every industry, including
