CMOs today have access to a never-ending stream of data.
They measure and track activity across multiple platforms in the quest to be better, smarter marketers and improve return on marketing investment. The result? Access to new data, like social media, has elevated the CMO to drive strategy beyond just marketing.
This eBook was created to inspire and empower CMOs and Marketing Leaders and covers:
- Media Disruption and the Shifting Landscape
- Tipping Point for Marketing Innovation
- Social Beyond Marketing
- Measuring Success with Powerful Results