Getting Customer to your content is only half the battle.
The other half is making sure they are the right people. Meet Generation C. Born digital, Generation C isn’t about age; it’s about a connected generation where C stands for connected. This group is spanning generations and have been brought together through technology to consume and distribute content across every screen in every scenario.
It represents a significant share of consumerism. Simply said, this category of connected consumers is different from the traditional customers and employees around which many organizations are modeled.
To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy. Instead, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.
In this Brian Solis E-Book, you’ll learn about:
- Generation C, Your New Connected Customers
- How being social and human will help you connect smarter with the right people
- How to build the right relationships using social media.