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October 11, 2016

A 6-Step Guide to Mastering Social Word of Mouth Marketing

Word of Mouth has gone beyond in-person interactions.

It now takes place on online social channels. According to Nielsen, 92 percent of people trust what others say over all other forms of advertising, so having a social Word of Mouth strategy is crucial for any brand. In this eBook, we discuss 6-steps to mastering Word of Mouth Marketing on social. Each step takes you through the strategic process in harnessing the power of Word of Mouth Marketing.

The 6 Steps Covered in this eBook are:

  1. Identifying Relevant Audiences
  2. Creating Hyper-Tuned Segmentation
  3. Generating Personalized Messaging
  4. Engaging Segments Authentically
  5. Using Data to Drive Marketing Initiatives
  6. Measuring Your Success

Filed Under: E-Book

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