Word of Mouth has gone beyond in-person interactions.
It now takes place on online social channels. According to Nielsen, 92 percent of people trust what others say over all other forms of advertising, so having a social Word of Mouth strategy is crucial for any brand. In this eBook, we discuss 6-steps to mastering Word of Mouth Marketing on social. Each step takes you through the strategic process in harnessing the power of Word of Mouth Marketing.
The 6 Steps Covered in this eBook are:
- Identifying Relevant Audiences
- Creating Hyper-Tuned Segmentation
- Generating Personalized Messaging
- Engaging Segments Authentically
- Using Data to Drive Marketing Initiatives
- Measuring Your Success