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August 29, 2016

Battle for Buyers: Using Black Friday vs Cyber Monday Data Points for Holiday Marketing

 

Black Friday vs Cyber Monday

Data Points for Holiday Marketing

From storming the malls after Thanksgiving dinner to frantically Google-ing the best online deals, the Black Friday/ Cyber Monday weekend is one of the most important times in retail.
For 2015, Insightpool’s data science team partnered with DataSift to pull insights from Facebook Topic Data around the holiday weekend and cross compared trending topics, sentiment, and demographic breakdowns, and overall data points for holiday marketing.

Download our infographic showcasing the top brands, products, and retailers discussed on social. A few key insights included are:

  • Televisions were the top product on Black Friday, but Jewelry became #1 on Cyber Monday
  • Walmart was the top retailer on Black Friday, but Amazon.com stole 1st place on Cyber Monday
  • and much more!

Filed Under: Infographic

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