Black Friday vs Cyber Monday
From storming the malls after Thanksgiving dinner to frantically Google-ing the best online deals, the Black Friday/ Cyber Monday weekend is one of the most important times in retail.
For 2015, Insightpool’s data science team partnered with DataSift to pull insights from Facebook Topic Data around the holiday weekend and cross compared trending topics, sentiment, and demographic breakdowns, and overall data points for holiday marketing.
Download our infographic showcasing the top brands, products, and retailers discussed on social. A few key insights included are: