REGISTER NOW: May 17, 2017 1PM EST
With the Fyre Festival and PewDiePie scandals making headlines, is working with the big-time Goliath paid influencers worth risking your brand’s reputation? Join Jay Baer for this webinar as he discusses the differences between paid and earned influencer marketing and how choosing the Davids of influencers will actually help win the war for your customers’ attention.
Highlighted topics include:
- The fundamentals of influencer marketing
- The pros and cons of earned and paid influencer marketing strategies
- The emergence of influencer-based advertising, and its power when marketing to hypertargeted audiences
- How your brand can integrate both into your marketing mix