Time is the most valuable thing in the world. It is the one thing you can never get more. It is so important that people spend an insane amount of time trying to find ways for them to save even more time in the future. One of the biggest goals of people all around the world is to save as much time as possible.
It is no surprise then that marketers also want to save as much time as possible. Marketing in the past has been known to be particularly time consuming in order to achieve desired results. The time it takes for marketing can often times turn off companies from really going all in with marketing.
The problem is that marketing is so essential for companies and putting time and effort into marketing practices will definitely bring results. What if there was a way to get all the benefits of marketing while saving time? Actually, there is and it’s called social influencer marketing.
Saving Time with Social Influencer Marketing
Social Influencer marketing is the single best way to reap all of the benefits of a long, in-depth marketing campaign without it taking up all your time. With influencer marketing, all that is required in order to have successful marketing campaigns is to engage with users on social media and other online platforms.
Here’s a hilarious example of Smart Car engaging in some great influencer marketing:
How does earned influencer marketing save your company time? Well, with earned influencer marketing you don’t need a creative team coming up with ideas for ads, you don’t need to research what mediums work best for advertising your product, and you don’t need to get bogged down with contracts and legal battles with potential celebrity endorsers. Instead of focusing on all that annoying stuff, you can put your efforts towards what actually matters – building meaningful relationships with potential customers.
Time and Money
What this means is just sending out some messages and talking with influencers on different social media platforms can create huge opportunities. The best thing about this is it can be entirely free. Not only will you save time with earned influencer marketing, but you will also save a lot of money. Since typical companies spend about 10% of their entire revenue on marketing, you can see just how expensive typical marketing can be.
With influencer marketing, you can cut out the costs of huge advertising campaigns and other marketing expenses that eat at your budget. Influencer marketing can be completely free or just really inexpensive (depending on if you decide to use agencies, more on that in a second), which will help save your company huge amounts of money.
Even More Time Saved with Agencies
To make things even easier and save even more time, you can even hire a social influencer agency, like Insightpool, to help. Social influencers agencies do cost money, however they are still much cheaper than traditional advertising means. Using these agencies allows for your company to save even more time while still being just as, if not more, effective than traditional advertising.
Agencies do pretty much all the work for you, saving you tons of time and allowing you to focus on other business activities. They are also much more effective than if you were to just attempt influencer marketing on your own, meaning that it’s probably a good idea for your company to use them.
Cheaper and Better?
Not only is influencer marketing much cheaper than traditional marketing, recent studies suggest it’s more effective. People trust the opinions of other people much more than they trust companies and brands. This means that people are much more likely to try out a product if it’s recommended to them by a friend than if they were told to buy the product from an advertisement from the company.
With the rise of ad-blockers, influencers also make sure that your product is actually seen by potential customers. Since pretty much everyone is constantly checking their phones and scrolling through social media platforms, getting your message to appear on social media means your product will be seen by a lot of people.
Influencer marketing is the clear winner for marketers looking to save time. Alongside the time saved, marketers will save lots of money and produce better results. Incorporating influencer marketing into your company is an absolute no-brainer.