GetResponse’s Marketing Goals
GetResponse, an all-in-one marketing platform, has consistently worked with Insightpool to run organic nurture campaigns. One of their campaigns centered around launching a new product feature with the goal of creating conversations and driving traffic to their promotional landing page.
Solution: Market to Marketers
Insightpool identified all types of marketing influencers and segmented them into different marketing specialities: lead generation experts, conversion optimization experts, and marketing managers. Insightpool’s 1:1 activation abilities allowed GetResponse to then strategically ask questions about the influencers’ expertise – for example, lead generation experts were asked about list building tricks. The answers were compiled into a blog post, which was re-shared to the influencers along with the link to the new product feature’s promotional landing page.
Insightpool’s two-tier engagement strategy successfully engaged top marketing influencers by starting a conversation with them before asking them to look at their new product update. This relationship-based approach led to incredible results for GetResponse’s product launch:
43% Reply Rate
240% click rate
“It’s been invaluable to learn how our product feature resonated with certain audiences, but what we found most impressive is the ability to cater your messaging based on the audience, making our engagement that much more authentic and targeted.”
-Social Media Manager, GetResponse