Measure the Value of your Earned Media
Quantifying Earned Media Value doesn’t have to be as hard as you think. There have been many studies on this subject, but none more comprehensive than the Ayzenberg Index Report. This report collates the findings of the brightest minds to understand how much media dollars are created through non paid activities on social.
Below is a quick example of some of those media metrics per social channel:
And here is a sneak peak at EMV in action within Insightpool’s platform.
For a complete picture on the Ayzenberg Index, download the report by filling out the form on the side.
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