Paid influence focuses on paying social influencers to create content that will see high reach among their audiences for a fee.
- No existing staff required
- Potential immediate high reach
- Works well for existing partnerships between brands and influencers
Where paid influence tends to provide short-term boosts, earned influence focuses on creating long-lasting relationships between brands and influencers.
- Highly scalable at a much more affordable cost
- Larger influencer market to tap into
- No legal issues with the FTC
- Authentic and sincere way to drive audience engagement
- Drives long-term success
- Conflicts rise when multiple brands work with the same influencer
- Potential loss of credibility for influencer by audiences
- Limited pool of paid influencers
- Legal ramifications with FTC if disclosure is not done
- Larger budget required to scale
- Few long-term benefits
- Requires staff training
- Performance based on time and effort input
Which type of influence is right for you?
When coupled together, earned and paid influence are unstoppable. However, earned influence is the heart of influencer marketing and a must-have for any marketing strategy. Get started with earned influencer marketing by discovering your top influencers for free.