DocuSign’s Marketing Challenges
DocuSign partnered with Insightpool before Dreamforce 2016, an annual conference in San Francisco, California. Their goal was a common B2B inititative: drive attendance to DevForest, a developer meet-up during the conference.
Solution: Identify and Engage Influential Software Developers
With a robust search engine of 600+ million influencers, Insightpool was able to identify the perfect influencers for DocuSign’s campaign: influencers who are software developers, active on social media, have a high following, and are talking about #DF16.
Insightpool’s team then developed conversational messaging to spread the word about DevForest and invite developers to DocuSign’s meetup.
Insightpool successfully generated awareness for DocuSign’s developer meet up during Dreamforce 16 boasting incredible campaign metrics:
41% engagement rate
23% of posts led to conversations
“Insightpool is leading the newest technology wave enabling marketers to harness social for demand generation. DocuSign has seen success not only around audience acquisition, but also in activating that audience.”
-Meagen Eisenberg, VP of Demand Generation