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Docusign
California Dreamin’ at #DF16

DocuSign’s Marketing Challenges

DocuSign partnered with Insightpool before Dreamforce 2016, an annual conference in San Francisco, California. Their goal was a common B2B inititative: drive attendance to DevForest, a developer meet-up during the conference.

Solution: Identify and Engage Influential Software Developers

With a robust search engine of 600+ million influencers, Insightpool was able to identify the perfect influencers for DocuSign’s campaign: influencers who are software developers, active on social media, have a high following, and are talking about #DF16.

Insightpool’s team then developed conversational messaging to spread the word about DevForest and invite developers to DocuSign’s meetup.

docusign-daniel-peter

Results

Insightpool successfully generated awareness for DocuSign’s developer meet up during Dreamforce 16 boasting incredible campaign metrics:

41% engagement rate

23% of posts led to conversations

14k impressions


“Insightpool is leading the newest technology wave enabling marketers to harness social for demand generation. DocuSign has seen success not only around audience acquisition, but also in activating that audience.”

-Meagen Eisenberg, VP of Demand Generation

View more influencer marketing success stories.

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Insightpool is now TrendKite Influencer Marketing! This website will redirect to www.trendkite.com beginning on October 31, 2018.
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