ATLANTA-Insightpool, The Social Relationship Intelligence Platform, today announces the addition of leading industry executive Chris Hackney as Chief Operating Officer. Hackney brings a wealth of strategic leadership and experience in social platforms, digital advertising and consumer marketing to Insightpool from his previous executive roles at Oracle, Vitrue, WebMD and Coca-Cola, and as such will play an integral role in the continuing growth of the company.
In his new role, Hackney will have overall responsibility for Insightpool’s operations and continued business growth. “Insightpool is growing faster than ever, and adding someone of Chris’ caliber is very exciting as our company continues to scale,” says Devon Wijesinghe, Insightpool CEO. “I look forward to working with him to drive the business to the next level.”
“The intersection of Word of Mouth Marketing and Cloud technology is one of the most dynamic areas in marketing today,” says Hackney. “Insightpool has quickly established itself as the leader in this space and I’m excited to be joining a team who is truly revolutionizing how consumer relationships are cultivated and amplified.”
Hackney will join Insightpool from Oracle where he led Oracle’s Cloud Customer Success groups as Vice President of Customer Success. Within that role Hackney built Oracle’s Cloud customer teams for CRM, ERP, CPQ and Social and established many of Oracle’s initial Cloud customer programs.
Previously, Hackney was on the executive team at Vitrue and led its strategy and customer teams until its acquisition by Oracle. Earlier in his career he also managed WebMD’s transition to a digital health and wellness leader and served as Brand Manager for the Coca-Cola Trademark Brands. Hackney received his education from Duke University for his MBA and Washington University for his BSBA.
Hackney begins with Insightpool this August and will report directly to Insightpool CEO & Co-Founder Devon Wijesinghe.
For more information about the release visit www.insightpool.com.
Insightpool, the Social Relationship Intelligence Platform, is revolutionizing social sales and marketing through data powered social solutions. Insightpool identifies and creates relationships with undiscovered influencers on social media to drive word of mouth and earned media for your brand. It then learns the characteristics of your top converters and personalizes paid media to find and acquire more of them…faster.
Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Home Depot to Cox Communications, Warner Bros. Entertainment, General Mills and more, along with business-to-business organizations like Docusign and Clicktools. For more information, visit https://oldsite.insightpool.com/.
Hillary Byers, 678-488-0667