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Social Media

April 17, 2017

Earned Media Done Right: Wendy’s

With a two-word tweet, Wendy's showed us all a lesson in how to create earned media.

The Tweet Heard 'Round the World Frequent Twitter users have probably seen Wendy’s official account consistently engaging with followers in …

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February 7, 2017

A-List Influencers: All Reach, No Relevance

Celebrity influencers: all reach, no relevance

Celebrity Influencers: All Reach, No Relevance Scour the social media feeds of celebrities and high-end fashion bloggers and you'll likely …

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January 6, 2017

Facebook’s CrowdTangle Purchase Shows the Emerging Value of Earned Media

Facebook's recent purchase of CrowdTangle suggests that Facebook earned media will be an emerging trend.

If nothing else, this past election has at least been a ringing endorsement for the power of earned media. The amazing power of earned media …

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Insightpool is now TrendKite Influencer Marketing! This website will redirect to www.trendkite.com beginning on October 31, 2018.
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