Since the beginning of marketing, the main goal of marketers has been to find out exactly what consumers want or need and provide them with …
In Marketing, Bigger Isn’t Always Better
For years, marketing and advertising efforts have lived in the “bigger is better” playground. The more impressions you garner, the more fans …
CMOs: The Endangered Species
Recently Kimberly Whitler published an article in Forbes titled, “Are 45 Year Old Marketers an Endangered Species?“ I’ve been investigating …